Outreach Organizations


1,340% Website Growth & Complete Marketing Department Built From Ground Up


Industry: Nonprofit & Community Organizations
Client: Purpose-Driven Community Organization
Services Used: Complete Growth Ecosystem, Brand Expansion, PR Strategy
Timeline: 2 years

  • Only 125 weekly website visitors
  • Just 6 media appearances annually
  • No marketing department or systems
  • Limited community awareness despite important mission
  • Difficulty attracting donors and volunteers
  • Client stated they were the cities “best kept secret”
Strategy 1

Conducted full brand audit and positioning

Strategy 2

Created comprehensive PR strategy and media kit

Strategy 3

Updated branding, website, Implemented SEO and content systems

Strategy 4

Established social media presence and engagement plan

Strategy 5

Hired and trained internal team on marketing fundamentals

Strategy 6

Developed success stories for print, website, and event loops

Strategy 7

Increased press and media engagement

Strategy 8

Public education through events

Strategy 9

Organization-wide message alignment

weekly website visits
  • Media appearances scaled from 6 to 55 annually (817% increase)
  • Community engagement multiplied by 5x
  • Complete marketing department established with systems and processes
  • Organization positioned as industry leader in their sector

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What Makes CGI Different 

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