Community Impact Organizations


$45K in Donations + Major Media Coverage Through Strategic PR


Client: Community Impact Organization
Industry: Nonprofit & Social Impact
Services Used: Global Impact Accelerator (PRoSEO™), Digital Sales Strategy
Timeline: 6 months

  • Limited public visibility
  • No media relationships
  • Small volunteer base
  • Difficulty articulating impact to potential donors
  • Competing with larger, established nonprofits
Strategy 1

Developed compelling story angles and media kit

Strategy 2

Updated website and materials which highlighted success

Strategy 3

Created landing page with conversion optimization

Strategy 4

Volunteer digital recruitment strategy and materials for engagement

Strategy 5

Donor engagement and follow-up systems

Strategy 6

Developed and implemented a city wide highly visible PR campaign

in donations
  • Attracted major institutional supporters (including Michigan State University and State ADA Leaders)
  • Secured 12 radio and TV interviews
  • Recruited 20 new volunteers
  • 682 landing page visit with 60% conversion rate

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