Fundraising
$60K Revenue Increase at Annual Fundraising Event
Client: Purpose-Driven Fundraising Organization
Industry: Nonprofit & Fundraising
Services Used: Event Marketing, Partnership Development, Revenue System Mapping
Timeline: 6 months (planning through execution)
The Challenge:
This nonprofit’s annual fundraising event had become stagnant:
The CGI Solution:
We reimagined their event through strategic marketing engagement:
Strategy 1
Replace manual processes with digital systems
Strategy 2
Audience expansion strategy targeting new demographics
Strategy 3
Vendor partnership development and benefits packages
Strategy 4
Multi-channel promotional campaign
Strategy 5
Event experience redesign for engagement
Strategy 6
Post-event for donor retention and nurturing
The Results:
revenue increase (20% year-over-year growth)
- 40% audience expansion (new attendees beyond usual base)
- 100% improvement in sign up process so we sold out and had a waiting list
- 15 additional vendor partnerships secured
- Event positioned as must-attend in community
- Created sustainable model for future years
The Long-Term Impact:
This annual event has become the signature fundraising vehicle for the organization. The expanded audience and vendor base continue growing, and the event now generates enough revenue to fund major programs throughout the year.
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