Consultants & Professional Services
Educational Videos Generate 50% of Business Referrals
Industry: Professional Services – Health & Wellness
Client: Conscious Chiropractor / Wellness Practice
Services Used: Content Creation, Digital Presence Strategy, Video Marketing
Timeline: 6 months
The Challenge:
This chiropractor had a solid local practice but struggled with patient acquisition:
The CGI Solution:
We created an educational video strategy to build trust and generate referrals.
Strategy 1
Developed educational video content addressing common patient concerns
Strategy 2
Optimized videos for website and social media distribution
Strategy 3
Created video topics that answer frequently asked questions
Strategy 4
Implemented video SEO strategy for organic discovery
Strategy 5
Established content distribution across platforms
The Results:
- 754 organic views across digital channels
- 356 views on website, establishing practice authority
- 398 views on Facebook, expanding social reach
- Established chiropractor as trusted educational resource
- Created self-sustaining referral system through content
The Long-Term Impact:
These educational videos transformed the practice’s patient acquisition strategy. Instead of relying solely on traditional referrals, the practice now attracts patients who have already been educated about their services, resulting in higher-quality consultations and better patient retention. The videos continue generating referrals without additional cost.
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What Makes CGI Different
- We are not just marketers—we are growth ecosystem architects.
- We deliver measurable sales systems and prepare companies to go global.
- We fuse brand, strategy, sales, scaling, and AI into one offering.
- We created the School of Exponential Learning to make conscious growth accessible to every changemaker.